In South Carolina, DOM is 78 days (Dec 2025).
When the baseline market pace slows, the first two weeks become even more valuable—because that’s when you still have “new listing gravity.”
Why the first 14 days create leverage
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your home hits saved searches
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buyers book showings fastest
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agents prioritize “fresh” inventory
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competition is clearest and urgency is highest
Your goal: win the launch, not recover later
Most price reductions happen because launch strategy wasn’t tight. Redfin’s national data shows price drops are meaningfully present (14.3%).
That’s a warning: sellers are overreaching or under-prepping.
If you’re selling this spring, ask me for the 14-Day Launch Blueprint—it’s designed to protect that first-window leverage. Email Realtor David Locke at [email protected]
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